Shortlisted for the 2021 HSJ Awards

We are delighted to announce that our tele-dermatology service has been shortlisted for an HSJ Award in the Primary Care Innovation of the Year category.

We are very proud of this collaboration with North Norfolk Primary Care and Cinapsis SmartReferrals which has enabled us to deliver specialist dermatology care to patients within 48 hours of referral. We are pleased with the positive GP and patient feedback the service has received and look forward to sharing more details with you all over the coming weeks.

Reducing patient waiting times from 50 weeks to 48 hours with photo advice and guidance

The Challenge

There was a significant challenge in recruiting qualified clinicians to Norfolk as it can be perceived as an area to complete, rather than commence a career. This coupled with a marked increase in dermatology referrals meant that patients were waiting well over 18 weeks for a routine dermatology appointment.


Xyla Elective Care was called upon by North Norfolk Primary Care (NNPC), to support the transformation of the services

Key outcomes

1. Demand management

Our clinicians provide an enhanced advice and guidance service by producing a detailed management plan to each GP.

Since January 2021 to mid-April 2021, we have used this model to re-direct 81% of cases away from secondary care.

KPI: >60% reduction in the number of patients requiring onward referrals to secondary care

2. Shorter waiting times

Our clinicians receive referral and images within the technology platform that is interoperable with all primary care patient management systems. Referral and images are reviewed, and a detailed patient letter is produced for the GP for all patient outcomes.

KPI: 100% achieved in reviewing and completing Advice and Guidance referrals within 24 hours